What Analysts Are Saying

Wall Street sentiment remains overwhelmingly positive:

UBS calls Amazon the most undervalued among tech giants, citing investments in AWS, advertising and Project Kuiper. Their upgraded price target: $271 (18% upside).

Jefferies is bullish, highlighting robust e commerce and ads growth. Their price target: $265.

Bank of America anticipates AWS led growth driven by AI demand, setting a target of $265 too.

Morgan Stanley labels Amazon a “top pick”, with a target of $300, and optimistic bulls see potential up to $350, more than 50% upside.

Visible Alpha’s consensus: all 25 analysts rate Amazon a “Buy”, with an average target of $249–$252, slightly above current levels.

In short: all covered analysts see further gains once short-term volatility subsides.