Apple dips as the latest research reveals that the iPhone is still not performing well in China

Industry assessments by Jefferies indicate that there has been a recent year-over-year fall of more than 30% in Apple's iPhone sales.

According to Jefferies, the iPhone's market share in China dropped by 0.4 percentage points and had a roughly 3% reduction by the end of 2023.

“We think that the high base from the previous year (2023) will put additional pressure on YoY growth as of January 1. This will particularly apply to the iPhone, since its volume increased by HSD YoY and more than 40% sequentially in January 2023”. Jefferies stated.

Jefferies points out that Xiaomi and "others" (including Samsung, ZTE/Nubia, etc.) are also contributing to the rivalry, in addition to HW.

Nevertheless, in the face of a strong foundation, Android+HW (Android plus hardware) recently managed to remain flat YoY.

Analysts estimate that HW increased its market share the highest in 2023. Xiaomi and "others" came after Android. The experts do, however, contend that supply restrictions are probably the reason why HW's shipment, which is projected to be about 35 million, is still less than the 40 million forecast.

To conclude, the monitoring data shows a slight increase in discounts for the iPhone 15 Pro/Pro Max and a considerable spike in discounts for the iPhone 14/14+.

(Sources: investing.com, reuters.com)