More than half of Mark Zuckerberg's Threads users have decreased.

CEO of Meta Mark Zuckerberg claims that Threads, the company's new social networking platform, has lost more than half of its subscribers.

Within five days of its inception earlier this month, the Twitter competitor soared to more than 100 million users.

But Zuckerberg acknowledged that those figures have now dropped.

The ideal situation would be for all or even half of the more than 100 million signups to remain active. We haven't arrived yet," he declared.

In a call to staff that the Reuters news agency overheard, Zuckerberg described the situation as "normal" and predicted that retention would increase as new features were introduced to the programme.

When it comes to the postings that are displayed and the material that is available, for instance, Threads has previously drawn criticism for having restricted functionality.

Chris Cox, chief product officer at Meta, informed colleagues that the company was now concentrating on incorporating more "retention-driving hooks" to keep users returning to the site.

He used the phrase "making sure people using the Instagram app can see important Threads" as an example. The two sites are tightly related; users need an Instagram account in order to join up for Threads.

Additionally, Zuckerberg provided an update on the massive wager that the business has made on the Metaverse, a virtual reality world that has yet to be developed.

He added that he didn't expect it to become widely used until the next decade and that progress on the augmented reality (AR) and virtual reality (VR) technologies that would power it was "not massively ahead of schedule but on track."

Given that Reality Labs, a branch of Meta that creates VR headsets and other goods, has accrued multi-billion dollar losses, the projection would fuel worries that Meta has invested too much time and money in the Metaverse.

However, the business as a whole continues to do well financially; last week, it reported a $7.79 billion profit for the most recent quarter.

(Sources: bbc.co.uk)